Mittwoch, 15. Januar 2014

Geben Sie Ihren Lesern Orientierung (2)

Hier wie im ersten Post zu diesem Thema versprochen ein Text, der den Lesern auf vorbildliche Art und Weise hilft sich zurechtzufinden. Er stammt von AlphaGalileo, einer Website, die Pressemitteilungen von Forschungseinrichtungen veröffentlicht.
Top stories in 2013 from AlphaGalileo

Health news dominated the AlphaGalileo stories that generated most interest 2013. Twenty-eight of the top 100 were health and life sciences orientated. This was a narrowing of media interest compared to 2012, when there was interest in archaeology, history and space, as well as health.

Spanish medical research featured heavily in the top 100 news stories, with Swedish research dominating the top 10 places. “AlphaGalileo was created to get more research news to the media and it is rewarding to see how the Spanish and Swedish research communities have taken advantage of the Service to such great effect,” said Peter Green, AlphaGalileo’s Managing Director.

The top ranking item in 2013 was published by Elsevier in November. ‘Peptide Derived from Cow's Milk Kills Human Stomach Cancer Cells in Culture’, described new research from a team of researchers in Taiwan that indicated a peptide fragment derived from cow’s milk, known as lactoferricin B25 (LFcinB25), exhibited potent anticancer capability against human stomach cancer cell cultures. The research was published in the Journal of Dairy Science. The release had 62,074 hits and demonstrates again that the media are most interested in new research results and research that has a direct impact on their audiences.

Health news filled seven out of the top 10 items for 2013 and cancer research the top two. The remaining three items covered technology, social science and archaeology. Swedish research accounted for four of the items in the top ten.

The highest non-English news were videos created by Asociación RUVID describing their work on dental implants and published in Spanish and Catalan. Given the excellence of Spanish medical research this should not be surprising. The impressive performance of our Mexican contributor who post mainly in Spanish further supports the interest in medical research in Spanish-speaking parts of the world.

Beachten Sie, wie der Text aufgebaut ist:

- ein Aspekt pro Absatz (kurze Absätze!),

- jeweils zu Anfang ein Thesensatz mit der wichtigsten Information (Ausnahme: 3. Absatz, dort erster Satz plus der Beginn des zweiten Satzes),

- jeweils zu Anfang das Wesentliche/der Unterschied/das Thema des Absatzes.

Ein Text, der so strukturiert ist, nimmt den Leser an der Hand, führt ihn Schritt für Schritt vom Beginn bis zum Ende und sorgt dafür, dass er sich nicht verirrt. Wenn Sie sich fragen, wie Sie Ihre Texte auch noch mit anderen Mitteln leserfreundlich gestalten können, empfehle ich Ihnen mein Buch